Goodwin's Theory

Conventions:1) A relationship between the lyrics and the visuals, which illustrate, amplify or contradict the lyrics
2) Thought beats, you see the sound
3) Genre-related style and iconography present
4) Multiple close-ups of the main artist or vocalist: creation of a star image to promote a recognisable brand-image
5) Voyeurism often plays a major part, especially in females
6) Intertextual references to other media texts may be present, especially in humourous videos





- This music video has a strong relationship between the lyrics and the visual, this is because the whole song is about money and how its such a big factor in people lives, this is shown through the setting of Las Vegas where gambling is a big part of life there where people risk large amounts of their money to try and improve their wealth. However the song is about how he doesn't care about money which is represented by evertime he is on the screen he is on his own and is not getting involved with the gambling.
- Multiple close-ups of the main artist (Sam Smith) as he is singing to show he is the main artist in this clip.
- Voyeurism is used with some of the women in the clip who are being checked out by the guys in the bar.
- There is Intertextual references to films such as the A team with the Mr T look a like.





- This music video has a good relationship between lyrics and the visual, this is because the song is about a "she wolf" and the video is about a group of hunters trying to kill this wolf.
- The video does relate the genre of the artist because they use certain images of the mountains moving to the sound of the beat which represents the dance type music being portrayed.
- The video doesn''t feature the artist in question which is like most David Guetta music video's because he is a DJ and wouldn't fit into the whole storyline of the video.



- There is a relationship between the lyrics and the visual, the lyrics are expressing about a baby being born hence the reason why the artist is sitting in a waiting room of a hospital, waiting for the baby to be born.
- There are multiple close-up shots of the main artist when he is singing the lyrics which might show the empathy on the guys face which shows the emotion in the song.
- There are some main icons in this music video because the song is about a baby being born so the waiting chair and being in the hospital is very important in the music video.